Banner advertising is when a company places banner ads on a website in the hopes that people seeing these ads will click on them. If site visitors click on them, they will be brought to the website of the advertiser, where they will hopefully make a purchase.

Banner ads come in all rates, shapes and sizes and your online business can profit from it in two ways.

Banner Advertising on OTHERS' Sites - Promoting Yourself

Banner advertising for the purpose of promoting your own business is a good medium to add in your advertising mix. It is a sure-fire way to unlimited online exposure.

So how do you let others know that your banner ads are up for posting (by others)? The first and easiest method is to sign up in affiliate program networks and/or ad marketplaces. This will expose your banner ads to people specifically on the lookout for products and services to promote.

Again, do not forget the golden rule – stay clear of websites that are not related to your business whatsoever.

Banner Advertising on YOUR Site – Promoting Others

You can earn additional income from your website if you place other people’s banner ads on your site. Each time your site visitor clicks on a banner ad, you earn!

Note though that some banner advertisers do not ‘pay out’ simply because somebody clicked on their ad on your site. Some may require that the visitor perform a certain task on the advertiser’s site such as signing up for a newsletter, filling out an online for, purchasing a product, and others.

One way to ensure that banner ads on your site get clicked is to place ads that are related to your online business. Remember that people are on your site because they are interested ion your products/services and as such are more likely to click an ad that is related to your offerings.