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A domain name is the alpha-numeric name that corresponds to a specific IP address
of a PC that is connected on the Internet. It is the text that users type when
they want to access your website so it is a very important element to website
creation.
Register a domain name that is appropriate or suitable for your business. This
will help a lot in the marketing of your business, as well as in projecting
the right image to your customers.
Following are the basic steps you need to do when you register a domain name
for your website.
Choosing the right domain name. Before you register domain,
you must decide on a domain name. Take a long and hard look at your business
and evaluate the best online name you can have for it. If you have an established
offline business that you simply want to put on the Internet, then you can use
your offline business name. This will promote identity and easy recall. Even
if it’s a strictly online business, you can also use your company name
as a domain name.
On the other hand, if you don’t want to use your company name, then you
may need to do some thorough keyword research to find out the most appropriate
domain name.
Ensure that the domain name is short and easy to understand (and type) by consumers.
Choosing a top level domain. The top level domain is the last
part of your URL. This can either be a generic domain such as .com, .net, .biz,
etc. or a country domain such as .sg (for Singapore) or .ca (for Canada).
A generic domain may be best if you have an international market. On the other
hand, a country domain may be best if your market is concentrated on a particular
region.
Find an accredited domain name registrar. Once you've decided
on a domain name, you need to register the domain name with an accredited registrar.
Shop around to find out the most reputable registrar that offers the cheapest
registration rates.
Sometime, you may be disappointed to note that the domain name you like has
already been taken. Don’t worry; the domain name registrar will usually
offer alternatives you can consider.
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